It is essential to keep up with the competition, especially for small business owners in case of branding restaurants. It is not necessary to follow the crowd always, but some healthy marketing tips will do you good. Online presence is difficult to define, but it is critical to your restaurant’s business marketing strategy.
You might not be aware of the impact of your online presence and may be thinking that nothing is inherently wrong but you might be mistaken. You should take advantage of even the most vulnerable situations and level with all parties when it comes to business.
Customer experience in restaurants is the key to branding restaurants and you should get on it even before they actually walk in through your restaurant door. More and more people are shopping online and ordering food online and this is the time to maximize your digital presence.
Hop onto this trend and see your business increase every year. You can make use of a digital marketing agency for restaurants to gain more potential customers.
It is imperative that your website stands out and is functioning properly for a good first impression.
Here are Ten Awesome Tips on How to Build a Restaurant Brand
Sharpen Your Restaurant’s Image
When the world is obsessed with food, it is definitely worth taking good pictures of your food to spice things up. With everyone posting on social media platforms if you could have trendy-looking images then it is sure to catch attention and is a good way of giving your restaurant an inviting and appetizing look.
Image quality is of utmost importance and you should consider hiring a professional photographer. They have high-quality equipment and lighting and can nicely frame and edit shots better than any HD phone.
You can have them take photos of your building, the menu, some fancy drinks, and special food items. You can also have pictures of the staff and the customers eating to use as social media posts.
Give Your Platforms a New Look
Once you have all the photos, put them to good use. You can put them up in your Google, Facebook, and Yelp profiles enhancing them, and consider leveraging a platform like SinglePlatform to update the opening and closing hours and other pertinent information across all major sites at one go.
Try and Develop a Classy Website
Now that your online presence is looking all beautiful, it is time to jazz up your website. Take the new photos and create new content to liven up your landing pages, your menu, or any marketing materials you might have lying around for a while.
Usability of Your Website
Turn your undivided attention to your website’s usability for branding a restaurant. You have to ensure that all the necessities like address, phone number, and menu are on there and can be easily found.
Make sure all your pages and menu are both mobile and laptop friendly, just in case. It is better to test out your page’s performance with real customers and their feedback on the issue.
Streamline Your Online Ordering and Delivery Systems
Although the above points will help you gain more customers, if you really want to up your game improving user experience is the main thing. Your customers should find the ordering experience effortless and feel guided as much as they can.
So it would be really nice if you can have a real-time menu that’s updated instantly in connection with your central POS menu. If something is sold out or a seasonal item is not on the menu, then with one click you can eliminate the item to avoid confusion.
Allowing the creation of customer profiles and saved order history can be a game changer and drastically reduce the steps involved in the process of ordering food. You can also give them an option for ordering in advance. If they take a liking to this, they might order take out multiple days before the actual day and you can multiply your sales.
Boost Revenue by Selling Gift Cards
More than 70 percent of gift cards are redeemed within the first six months. You should be ready to offer gift cards because it is a big revenue driver and retention tool for customers.
Gift cards are like short-term no-interest loans that will ensure that your customers return to your place even during the seasonal dips and that you have steady cash flowing in. More importantly, people who redeem gift cards spend more than the original value of their cards. That in itself is a huge win.
Boost Your Survey Response Rate
To optimize your business on how to build a restaurant brand, the best way to go about it is through customers. They can tell you all about it. What’s missing, what’s going well, and often exactly what you need to do to retain business with them or even ask them to tell their friends about you.
If you are sending surveys often but getting a low response you can personalize them by using their name and other identifying information you might have. Sending your surveys from a real person can also make a huge difference by making it seem more personal and more automated.
Making it easier to fill out the survey is another way of increasing responsibility. You can reduce the number of questions or draw them in through incentives like a freebie or prize.
Also, consider cleaning up your email list using a service like Voila Norbert to avoid using outdated information and backlog. Use optimal timings to send these surveys.
Deploy an Advanced Employee Scheduling System
Shifting your resources online can be great for your internal processes of branding restaurants. Use restaurant scheduling software to prevent staff burnout or no-shows.
If you have everything in one place, you will find communication easier and more productive outcomes. Costs will be easier to track along with everything else.
Improving your online presence is one of the finest ways to make your restaurant reach its peak potential. This is an area you should invest in and implement the above ideas for better outreach. If you need more help reach out to a digital marketing agency for restaurants today.