13 Critical Social Media Goals & How To Hit Them

All good marketing strategies start with clear objectives. And social media is no exception.

There’s no point in launching a social media marketing campaign if you don’t know what it is that you’re aiming for. Because all the views and engagements in the world mean nothing if they don’t translate to value for your business.

With that in mind, we’ve put together this detailed guide to the most important social media goals for businesses and content creators. 

First, we’ll talk about what social media marketing goals are, why they’re important, and how to set personalized goals that make sense for your business.

Then, we’ll look at some examples of common social media goals that you might want to shoot for. Plus, we’ll share some tips on how to achieve each goal and show you the KPIs you should be tracking to measure your performance towards them.

Ready? Let’s get started!

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