As a dental professional, you know a lot about teeth, but marketing probably isn’t your expertise. That’s why you’d look for a dental SEO agency that can help.
However, it’s important to avoid making common mistakes. Many clinics choose the wrong agency because they don’t invest enough time in finding the right one. This can lead to frustration, wasted money, and lost growth opportunities.
In this blog post, we will discuss the five most common mistakes that clinics make when choosing an SEO agency. By avoiding these mistakes, you’ll be able to find the perfect partner for your business!
Not Setting Goals For Your Marketing
Before you start looking for an SEO agency, it is important to take a step back and assess your goals. What do you want to achieve with your digital marketing? Are you looking to increase the sales of a specific procedure, or do you just want new patients overall? What types of patients are ideal for your clinic?
Once you have a good understanding of your goals, you can start looking for an agency that can help you achieve those specific objectives. It is also important to remember that SEO is an ongoing process, so you will need to find an agency that is willing to work with you on an ongoing basis.
By taking the time to set clear goals and find the right agency, you can ensure that your SEO campaign is a success.
Choosing an Agency Based on Price Alone
The second mistake that many dentists make when looking for a dental SEO agency is that they only compare experts based on price. Price isn’t a good indicator of which marketing partner is best for your business.
You want someone who knows your needs as a small business and can provide clear value for your investment. A good dental SEO agency will be able to offer a tailored solution that meets your specific needs and helps you achieve your marketing goals.
You should also look for other important characteristics: does the agency communicate well? Do you feel valued as a small business or overlooked because of your size? Are there clear results with other small businesses that give you confidence?
When you look at the whole picture, you’ll be able to see if the price the agency is charging makes sense compared to the value that you’re getting.
Choosing an Agency That Promises Instant SEO Results
Anyone who has ever attempted to improve their website’s search engine rankings knows that it is a long and difficult process. Although there are a number of agencies that claim to be able to achieve instant results, the truth is that this is simply not possible.
The only way to achieve sustainable results is through hard work and patience. However, some agencies will use short-term tactics that may provide a quick boost in rankings, but these methods are often referred to as black hat because they violate the terms of service of most search engines.
If someone uses black hat methods on your website, you could be penalized, which could result in your site being removed from the search engine entirely. As such, it is important to choose an agency that uses only white hat methods if you want to avoid any penalties.
Look for a marketing agency that makes realistic promises and is clear on how they get results.
Thinking You Can Do SEO on Your Own
One of the most common mistakes that dental practices make is believing that they can handle SEO on their own. Unfortunately, between managing day-to-day operations and seeing patients, most dental practices simply don’t have the time or expertise to truly succeed at SEO.
And while it may seem like a simple task, the reality is that SEO is an ever-changing field that requires constant attention and monitoring. As a result, dental practices often end up spending more time and money making mistakes than they would have if they had worked with an agency from the start.
By partnering with an experienced and reputable SEO agency like Local SEO Search, you can rest assured that your dental website will be optimized for success while you focus on what you do best.
Local SEO Search Can Help You Succeed
So, how do you choose the best SEO agency for your dental practice? By avoiding these common mistakes. Make sure you set marketing goals, look for overall value, avoid unrealistic promises, and don’t try to DIY your marketing.
Local SEO Search has the experience and expertise necessary to help you dominate your local search results and get more patients through your door. We’ve helped thousands of small businesses succeed, and we’d love to put our expertise to work for you as well.
Contact us today to get started!