Have you been using Pinterest to market your blog or website? If you are marketing to women from an online store Pinterest is really a must. 77% of its users are female which is down a few percentage points from a few years ago. This means more males are now using this social platform as well.
Not only that but 90% of Pinterest users make purchase decisions on this social network site.
Pinterest Marketing Updates
If you haven’t been on Pinterest in a while you may be surprised by some recent changes there. Pinterest has added a newsfeed alongside you and a messages button on the top right-hand corner of your account.
Pinterest is a powerful social media platform that can be used to drive traffic to your website. If you are not using Pinterest as part of your social media marketing strategy, you are missing out on a huge opportunity. Here are some tips on how to use Pinterest to drive traffic to your website.
The Pinterest Newsfeed
This newsfeed helps you keep tabs on all your Facebook friends and those who you follow on Pinterest. This is great for brands. It’s another way to keep your brand at the top of awareness with your followers.
One thing to note: You will not see any secret boards here in the news feed. (That’s a good thing, right?)
Pinterest remains one of the largest social networking sites today. It is still one of the fastest-growing social networking sites there is online since it began in 2009. If you are not using Pinterest Marketing by now, or have quit, you may want to reconsider it.
Be sure to try it on a Saturday as it’s the busiest day for pinning!
Pinterest Marketing for Shoppers
Pinterest is considered to be a social site for shopping. So if you have something to sell Pinterest is the place to be! Read more from Omnicore on some of the latest Pinterest stats.
What Else Is New At Pinterest?
Pinterest may suggest Pins or boards you might like. For example, if you’ve indicated that you’re interested in cooking or visited recipe websites that have Pinterest features, they may suggest food-related Pins, boards, or people that they think you might like.
They may also show you ads you might be interested in. (It’s easy to convert your account over to a business account if you have a blog. Business type is Professional, blogger in your settings).
Pinterest may suggest Pins or boards you might like. #Pinterest Click To Tweet
The 6 Ways To Become A Pinterest Marketing Whizz
1. Use Pinterest Marketing Analytics for Business
Now, Pinterest has upgraded the analytics for businesses so businesses can better gauge their usage, stats, and pins. Businesses can now see their daily views and impressions.
They can also see their audience’s engagement by the month. You will know which country your audiences come from, and which gender they are. You can tell if your Pinterest impressions are up or down from the previous 30, or 60 days, and you can set your own custom time.
Next, you can also see how your website’s pins are performing. You will also know which are your top pins and how many repins they received. By analyzing these stats you can change what you do for pins going forward.
2. Use Pinterest Marketing Ads
Pinterest has been doing promoted posts for businesses, where businesses can pay to promote their pins. They are looking towards the future and giving Google and Bing a run for their money with the search. Stay tuned!
You can invest as little as $10 to try out the ads on this social network.
3. Add A Pin It Button On Your Website
Need a Pin It Button for Your Blog? It’s an easy way to have the pin-it button hover over all of your images. You can use the Pin It Widget from Pinterest.
Add the Follow button and Pin, board, and profile widgets to give people more ways to interact with your Pinterest account from your own website.
The Follow button lets people follow you on Pinterest and see things you save in their home feed. The Pin, board, and profile widgets help you showcase your Pinterest activity right on your website.
Of course, you could any social media share button plugin for a Pinterest share button too.
4. Pin Regularly For Pinterest Marketing
Pin regularly. The best way to gain traction with your Pinterest marketing is to pin regularly. Mix up the types of pins that you share so that people don’t get bored.
A good mix of content will keep people engaged and coming back for more.
Not only that but, it gives you a chance to experiment with different types of content. You might find that certain types of pins perform better than others. And finally, it helps you build up a library of content that you can always refer back to.
The best way to gain traction with your Pinterest marketing is to pin regularly. Mix up the types of pins that you share so that people don’t get bored. #Pinterest Click To Tweet
5. Use Videos For Pinterest Marketing
Videos are the new “craze” on Pinterest and help your pins reach further up in the algorithm. I just read that a billion videos are watched per day on Pinterest, that is an amazing stat!
Recently they launched Takes, allowing all pin users to create video reactions to Idea Pins (Sounds like the popular ‘stories’ format), as well as a new Watch tab for Idea Pins. Earlier last month the company announced Pinterest TV, a shoppable live-streaming product.
So if you haven’t started using video pins, try to make one today.
6. Use Keywords for SEO
Keywords are important on Pinterest just like they are on other platforms such as Google and Bing. Use keywords in your pin descriptions and board names so that people can easily find your content when they are searching for something specific.
If you want your pins to be found by people searching on Pinterest, you need to use keywords. When creating a new pin, be sure to include relevant keywords in the title and description. You can also add keywords to the “alt text” of your images to help search engines understand what your pins are about.
Your Turn on Pinterest Marketing
Pinterest is a powerful social media tool that can be used to drive traffic to your website. By creating high-quality pins, pinning regularly, joining relevant group boards, and using keywords strategically, you can maximize your reach on Pinterest and increase the number of people who visit your website.
Implement these tips into your Pinterest marketing strategy today and see the results for yourself! I’ve noticed an increase in traffic in the last few months, so I thought I’d update this post for you.
How are you using Pinterest today? Has it been driving traffic to your site? What other tips would you add? I’d love to hear about them in the comments below.