Right now the world is entirely about dynamism. The thing you see trendy right this moment may not be the highlight the very next day. This liveliness is sometimes a boon, but it is tough to catch up with the flow of vigorous changes. Now reaching out to the new younger Gen Z era, being “Cool” is what matters! These Gen Z people are more into brands, flash sales, trends, and are more conscious of self than that of the previous generations. And this is what that keeps them adhere with dynamism or the ‘Cool Factor.’
After millennials, Gen Z made their evolution. Now the pretty part is that they are outnumbered. For a country like India, with the second largest population, the count of Gen Z is outnumbered. Besides, if we count the Gen Z population alone, China is far behind India. And this says that by the year 2020, India will be the country with the maximum number of Gen Z population. Now at this moment, if you think like “oh they are just kids, what do they know about living,” you are ultimately wrong. These people are going to determine what is best in the Country, locally and globally. Sales, Markets, Brands, Food interests… everything, literally everything is changing according to these people. Since the number of these people are pretty huge, investing in their interest could deal with some money yeah! Now talking about dynamism, since gen Z prefer things to be trendy and top, the country itself is focusing on new trends so that they can adapt it. Since Gen Z is more self-centered, they exactly know what they want and when they want it. Now, this is challenging to the brands around the globe to act spontaneously as the younger generation in town. But if you are planning to be over smart and thinking that you can easily fool the younger generation, you are one dumb guy. These gen Z people are self-aware too. They don’t believe in gimmicks; they are logical.
Being in such a world is a bit difficult. But there is a loophole. There is a pattern to these instinctively changing habits of the youngsters. If the brands can tackle it out, they are indeed safe. Talking about such brands, now we can discuss the top brands. They are not just Top brands; they are Gen Z top brands! Distinctively spontaneous and dynamic ones, I repeat, impulsively diverse and trendsetting! (What? Its Gen Z guys, the ones before “I repeat” is no more trending after it!) Roger that!
7 Top Gen Z brands in India growing rapidly in the region
