Anteriad, a full-funnel marketing solutions provider, partnered with Snowflake, a data cloud company, to make its B2B data available on Snowflake Marketplace. The integration seeks to provide practitioners with access to live and ready-to-query data from Anteriad to help promote smarter decision making.
Snowflake Marketplace — powered by Snowflake’s cross-cloud technology, Snowgrid — is designed to provide companies with direct access to raw data products and leverage data quickly, securely and cost-effectively. Strengthened by Anteriad’s data, the Marketplace hopes to provide more intent insights, firmographics and technographics for B2B marketers to leverage.
“B2B marketers need data solutions that operate between platforms within their tech stack to help support various use cases,” said Todd Love, Chief Commercial Officer at Anteriad, in a statement. “To empower marketers for adtech or martech initiatives, Anteriad delivers a broad set of differentiated data solutions that can help clients test, match and deliver data through Snowflake Marketplace. Driving value from your first-party data is not new, but the ease and speed of which it can happen will help solve for various use cases without having to sign up for another black box.”