There is a lot that goes into planning an event. From managing the event registrations to in-event arrangements and promotions, event hosts know how laborious bringing together event arrangements can be.
There are so many tasks and not one can be put below another. If you are prioritizing the organizing and planning of the event, you cannot ignore the event promotions and marketing.
And now, with social media being the monogram of authenticity for any business, it is a must to include it in every promotion.
And fortunately, promoting your event on social media can actually be extremely beneficial for you and even make your task a lot easier and budget friendly.
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You only need an effective set of strategies to reach your promotion goals. And speaking of goals, any event’s ultimate goal is to bring more people to attend the event.
So here are a few social media strategies to promote any type of event.
1. Stay Active On Social Media
This may sound like an obvious thing to do but many times, people forget the importance of simply staying active on social media.
Promoting your event on social media is rather simple. But it is crucial to stay transparent with your audience. You can stay active by sharing snippets of the event’s arrangements, behind the scenes and giving sneak peeks to your audience.
Another way to grab your audience’s attention is by liking their tweets, status updates, or posts. Another must-do is to be responsive.
Make sure to reply to comments and messages. Especially those asking for more details about the event. This way you can keep your audience with you until the end of the event.
2. Introduce An Event Specific Hashtag
An event-specific hashtag can be the most advantageous strategy you can include in your event promotions.
With the help of a specific hashtag, you can increase your event’s visibility on social media. A hashtag for your event can also help you to gain more popularity and spark conversations about your event.
This is also an extremely effective way to collect and boost user-generated content around your event. You can introduce a hashtag and use a social media wall at your event to showcase the collected UGC.
A small tip to introduce a hashtag for your event is to keep it simple, specific, and unique. The hashtag should be short enough so the audience can remember it, event-specific so it can easily remind the viewers of the event, and unique so that the content remains specific only to the event participants.
3. Run A Social Media Campaign
Running a social media campaign for the event is another impactful technique for promotions. You can collaborate with influencers and content creators to promote your campaign and even urge them to use your event’s hashtag while promoting your event.
A social media campaign will help you reach more audiences in a short period of time. You will be able to tap into the audience of influencers you are collaborating with, and you will also be able to generate valuable content for your event to showcase during the event.
4. Create A Pre-Buzz, Showcase Snippets From Previous Events
People love attending events with more popularity. Creating a buzz around your event can boost your event’s visibility and generate a sense of FOMO among potential audiences.
A great way to do that is by showcasing snippets from previous events and giving your audience a gist of what they could be missing on. People love watching well-curated video compilations and you can use content from your previous events to create a video teaser and promote your event.
5. Reveal Your Speakers
A popular guest or speaker at your event can be a great source of popularity for your event. You can reveal your speakers on social media and capture the audience interested in catching the speaker live.
You can ask the speakers to share your event’s details on their page and get the attention of their audience as well. A popular personality can bring a large ounce of audience interest to your event.
6. Host A Contest
Social media contests are known for performing exceptionally well. They are the best way to boost your social media page’s engagement and following. You can host a contest and announce the winners of the contest at the event itself. This will ensure a great conversion of participants from social media to your event.
This is another excellent way to increase your event’s visibility through social media and can promote your event in the right direction.
The Final Word
Promoting your brand on all the prominent social media channels is not an option or a choice. It has become a vital strategy to move forward with any kind of promotion.
However important it may be, it is crucial to follow a plan to achieve the best results. In this blog, we have provided a few strategies that you can use to promote your event through social media.
Prakash Rawat is a savvy digital marketing specialist. For the past two years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.
You can reach out to him on Linkedin.