The Difference Between Zero-Party, First-Party & Third-Party Data
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a […]
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a […]
Sinch’s cloud communications platform is designed to help businesses reach anyone through mobile messaging, email, voice and video in seconds. More than 150,000 businesses, including […]
We live in a buyer’s market.
Since ChatGPT is still causing storms all over the digital marketing industry (with as many people in favour as there are against this AI tech), […]
30-second summary: In the current economic scenario, brands are maximizing their digital footprint to increase conversions through effective strategies With performance marketing merging with brand […]
I asked ChatGPT to write the introduction for this post. Here’s what it gave me: In the world of B2B marketing, creating engaging and effective […]
One AI, a generative artificial intelligence (AI) platform, released an AI solution for CRM companies and enterprise customers. The new feature leverages multilingual AI to […]
“Content is a marketing thing.” I hear this all the time from companies, and I understand why they say it, but to me, this is […]
Since I was young I’ve been a bit of an economics nerd, and despite Milton Friedman’s evil creation (income tax withholdings) I’ve forgiven him and […]
Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience “Mobile to overtake fixed […]