Cyber Monday takes place the Monday after Thanksgiving, and it emerged to offer an online alternative to Black Friday. Bring the idea of significant sales and limited-time deals to the online storefronts. Originally Cyber Monday was associated with tech deals, hence the word cyber, but over time it has also taken the form of other sales. The traditional sales were on Black Friday, but when shopping and participating in Cyber Monday sales, it creates this feeling of getting a great deal you do not want to miss out on.
Why Templates help with Email Marketing
Templates make a huge difference when creating an email marketing campaign. It is a great way to improve your email marketing strategy and use it effectively. Templates ask essential questions such as: How will this affect my business? Email marketing is such a powerful platform approximately 81% of Marketers who work in B2B mentioned that it is the most helpful tool for content marketing in email newsletters. Creating these campaigns is difficult and time-consuming, but the process is much more simplified when a template is offered.
The simplicity of using Templates
Templates have multiple benefits, making your life easier step by step! There is a way to incorporate cyber Monday into these premade templates by adding a touch of creativity. The campaigns are straightforward in concept, but the details of the template itself are where the attention to detail is much more admitted.
Templates accelerate your marketing efforts.
Email campaign templates make email marketing much more powerful, but it is also time-consuming. Writing a personalized campaign is very difficult, and it takes time. This can be made more problematic when it centers around sales and a Shopping holiday such as Cyber Monday. Taking the time to create a template for an occasion such as this helps prevent mistakes and allows for a mass email to be sent out regarding the deals being offered.
Templates ensure consistency in messaging.
Consistency is key! Over time one of the most significant problems that are run into is that the thickness slowly decreases over time. This can damage your brand’s image, which is worse for large organizations. Customers may need clarification if different departments reach out, especially during Cyber Monday. As well as receiving multiple emails from other companies flooding my inbox. With constant messaging and consistently staying on brand, a relationship is built between the brand and the customer. This relationship will build trust and show that the brand is reliable.
Templates make automation easier.
Automation, especially in the email marketing industry, is essential, and not only does it save time, but it also prevents errors that have a high risk. An email marketing template ensures that the content is accurate and saves time by inserting the correct information. This is especially useful when creating Cyber Monday emails. Keeping the sales automated will prevent mistakes and conversion.
Templates help you scale your email marketing efforts.
Having premade templates saves time and allows customer segmentation to be created consistently, allowing all employees to share a common platform. This can be helpful through cyber Monday sales because of the chaos that arrives. The internet is blasting with customers, and brands must do their best to stay on track.
Templates can help with the brand image
This is huge! While brands frequently have a color scheme and a brand image to stick to, it often falters with sales and holiday deals. The holidays are the one time when the brand image does not take priority. The sale does. This being said, there is a classy way to present a deal and ensure that the appreciated message is still getting across.
Cyber Monday Templates: Why are they essential?
Cyber Monday is the busiest shopping day of the year! It has slowly expanded to be longer than a day, but the sale concept is the same. During the last shopping season, approximately 887 billion dollars was spent. More than 180 million Americans shop in the 5-day holiday period between thanksgiving and cyber Monday.
Make your offer clear.
Use the chance of email design to make the offer super clear and concise on what you are offering. This will direct people to the sales page and help them get the results you are looking for. Some design ideas are black and white to focus on the Cyber Monday deals. Another approach would be an email highlighting the three leading offers and discount codes relevant to the sale. Finally, you always want to include CTA call-to-action buttons that lead to the sale. The offer needs to be blatantly obvious when creating a Cyber Monday email. Make sure the internal linking in the emails is as straightforward as possible.
As mentioned above, this is the time that straying from the typical email templates is OK, and not staying on track for the brand image is OK. Interactive content draws in the target audience and readers’ attention. You can send them to the website or sales page when catching their attention. Emails can include catchy subject lines with emojis, or when you open the email, an excellent graphic such as a loading bar or a gif of trying on the latest and greatest product. Make sure to incorporate bright colors that catch the attention of others. The offer must be apparent; make the text jump off the page! Using animation such as a GIF makes your email stand out next to the other emails due to the creativity behind it.
Include a countdown timer
Create a sense of urgency and FOMO (fear of missing out) – recipients must click on the email and see what is being offered before it is sold out or the deal is over. Including a countdown timer is guaranteed to create urgency and increase interaction with the email. If you want maximum interaction, include a timer in the footer and the header. The CTA call-to-action button needs to be directly next to or underneath the timer, so the process is easy, they see the initial timer, and they immediately see what they could miss out on—using highlight words that offer an idea of a limited-time offer. As “last chance,” “practically over,” and “offer is today only” are all words that will guarantee interaction with the email. Cyber Monday is limited; make it clear with headers and countdown timers.
This is an extensive common practice. Personalization when sending emails out is enormous; there will be a clear difference in opening rates when a recipient’s first name is used. The recipient’s name can be used in the subject line or within the Cyber Monday email, making the deal super clear. Having the ability to create dynamic content, such as personalization, allows the brand to send offers that are specific to the recipients. Personalizing emails is straightforward if there are the right tools; mailsoftly offers a great platform to integrate personalization. Making it user-friendly and easy to check emails for correct personalization at your fingertips.
There are great ways to spice up Cyber Monday Templates. Many options are both fun and creative but also simple and eye-catching. It all depends on the direction you wish your email to go. Cyber Monday is a fun time to push out sales and deals of all sorts, so make sure the email template used matches the voice of the sale in which it is trying to be pushed out. Have a fun time shopping!