From order picking to last mile delivery, grocery retailers and FMCG brands are increasingly looking for ways to improve speed and efficiency in omnichannel fulfilment. With rising consumer expectations, the goal is to give customers what they want, exactly when they want it, even amid wider challenges in the supply chain.
A large number of SKUs and product categories can make fulfilment a challenge within FMCG, as many brands also battle with the high cost of operations while still offering convenience to customers.
So, how are companies delivering this? Here’s a look at current trends in FMCG delivery and fulfilment, including direct-to-consumer (D2C) as a sales channel, automation, click-and-collect, micro fulfilment centres, quick commerce and dark stores.