You already know SEO is important, but what you might not realize is that being a local small business is your biggest superpower.
Local dentist SEO is one of the most powerful tools that you can use to get more patients to your clinic. It makes sense, after all – everyone needs a dentist near where they work and live. If you want to take advantage of this fact, then you need to understand how local SEO works.
In this guide, we will teach you everything you need to know to maximize local SEO for your clinic.
The Starting Point: Google Business Profile
Everyone is using the internet to find out anything they want to know. That includes finding out what high-quality dentists are near where they live and work.
If you want to make sure that your business is easily found by potential customers, then it’s important to invest in local SEO. And the starting point for any high-quality local SEO strategy is your Google Business Profile.
There are a few simple things you can do to make sure that your Google Business Profile is as effective as possible.
Fill Out Every Section
First, be sure to include all of the relevant information about your business. You’ll notice that there’s a lot of information you can include. You may be tempted to skip some of the fields, but it’s important to take the time to fill out the profile completely.
The more information you provide, the more likely customers are to find your business when they’re searching for something you offer. In addition, a complete profile helps to build trust and credibility with potential customers. Include all of the details about your business, such as your hours, location, and contact information.
Use Photos and Video
Second, add some high-quality photos that help give potential customers a sense of what your clinic is all about.
Including high-quality photos and videos is a great way to make the most of your profile. Photos can help potential clients get a sense of your practice, and videos can be a great way to show off your staff and facilities.
You can also use your Google Business Profile to post special offers and announcements. For example, you could offer a discount on new client exams or announce a new service that you’re offering.
Finally, take advantage of the reviews feature and actively encourage customers to leave reviews.
You know that patients can be nervous about receiving treatment. Fortunately, there’s a way to help potential patients feel more at ease: by encouraging happy patients to leave reviews on your Google Business Profile.
When potential patients see that other people have had positive experiences at your clinic, it can help them feel more comfortable about making an appointment.
By following these simple tips, you can make sure that your Google Business Profile is working hard to bring new customers to your business.
Use Locally Focused Keywords Throughout Your Website
One of the key things that makes local dentist SEO different from traditional SEO is the focus on keywords.
Local businesses like your dental clinic need to ensure that their website is optimized for locally-focused keywords, such as the name of their neighbourhood, city, or local landmarks.
By including these keywords in their website content, you can improve your visibility in search engine results pages and attract more local customers. Not only do local customers specifically search for dental keywords that include your city or area on Google, but Google also uses customer locations to deliver relevant results for searches like “dental clinic near me.”
Finally, locally-focused keywords along with a Google Business Profile give you a great chance to show up on Google’s local pack, which is a map that showcases businesses that fit the search query. The local pack often shows up above the top search result, so you’re getting prime visibility right away.
Not sure how to find the right keywords? You’re not alone. That’s why so many dental clinics partner with an agency like Local SEO Search that has the experience and expertise to find the right keywords and implement them into the website quickly.
Create Local Content and Participate on Social Media
Creating content that is specific to your local area is another great way to improve your dental clinic’s SEO.
This can be achieved in many ways, such as using local keywords in your blog posts, writing about your neighbourhood, and participating on social media.
By doing this, you will help Google consider you more relevant for local searches. As a result, you are likely to see an increase in website traffic and patients. So, if you’re looking to boost your dental clinic’s SEO, focus on creating content that is tailored to your location.
Get the Local SEO You Need to Excel Today
Local small businesses have a lot of advantages over their larger counterparts. They’re more agile, they can build better customer relationships, and they often have more intimate knowledge of their local markets.
With those advantages come some unique opportunities when it comes to marketing. That’s where we come in.
At Local SEO Search, we specialize in helping small businesses succeed online using the power of local SEO. We have years of experience working with dental clinics just like yours, so we know what works and what doesn’t. Contact us today to get started!