Email Marketing

How ActiveCampaign Has Been Scaling to Meet Your Needs – ActiveCampaign

Without a doubt, one of the most difficult—but also exciting—aspects of starting a business is when you find success. Growing and scaling your business go hand in hand, as you can’t have one without the other. 

For all businesses, from small mom-and-pop shops to large corporations alike, more customers can be a scary thing. Especially when you are building a marketing automation platform from scratch, more people in the tool putting pressure on your system can be unsettling. 

That’s why from day 1 at ActiveCampaign, we have worked to make sure our platform can scale to meet all our customer’s needs, no matter their business size, industry, or type. 

Customer growth mindset 

In the last 4 years, ActiveCampaign has gone from 50,000 to 180,000 active customers, all with unique business types. In the past 2 years, our platform has gone from supporting 1 billion marketing emails delivered weekly to 2.3 billion marketing emails and 31.5 million batch campaigns sent per week. And even with this massive increase in traffic on the platform, we have reduced our typical page load time to 3.3 seconds. 

Curious about some other cool marketing automation numbers that make ActiveCampaign a best-in-class solution? 

In 2021, we orchestrated 88 billion experiences, processed 64 billion automations, created 3 million new automations, created 1.14 billion new customer contacts, utilized 1.1 million automation recipes, had 112,000 customers using integrations, had 51,000 iOS & Android downloads and reached 8,900 reviews on G2. All to save our customers time and effort to grow their business (our customers save an average of 20 hours a month using our automations). 

AC Infographic Blog 1

So what has kept ActiveCampaign competitive throughout all these amazing landmark events? Our commitment to platform scalability is at the forefront of our tech roadmaps every quarter. This ensures that we are focused on scaling our platform and making it more accessible so even more small businesses—that typically can’t afford the sophisticated technology–can get the tools they need in order to thrive in today’s competitive market. 

Although we have hit some impressive milestones so far, we aren’t planning on slowing down anytime soon. We will continue to innovate and build a platform that can not only scale across thousands of business types but also scale up so our customers have a platform that can grow with them. Whatever size you plan to build your dream business, rest assured it will be supported by the best engineering, creativity, and business solutions on the ActiveCampaign platform. 

If you’re ready to build your dream business with ActiveCampaign, click here to start your free trial today.

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