The digital world has seen a significant evolution in the beginning of 2023, with the advent of AI-powered chatbots like ChatGPT. ChatGPT, which is available to the general public, has become a widely used online tool for various purposes, including daily chats and jokes. Its popularity is evident in the thousands of screenshots of conversations shared on social media. While engaging with a chatbot can be entertaining, ChatGPT has also sparked controversy in various areas due to its ability to write articles in response to questions. It has been used as an author for student homework and academic papers, as well as having a notable impact on the coding and digital marketing industries, as well as academic research. As editors at Mailsoftly, we seek to explore the potential uses of ChatGPT in copywriting, brainstorming and strategic planning, rather than focusing on negative discussions. In this article, we will share experienced methods for utilizing ChatGPT to create effective sales emails and newsletter campaigns in digital marketing and email marketing.
ChatGPT & Creating Copywriting Material for Email Marketing Purposes
To begin with, it is important to note that ChatGPT is a language model, and not a human being. In one of our previous articles on What is ChatGPt we underlined the fact that the technology behind the ChatGPT has been evolving and experiencing an ongoing learning process. Therefore, the application of ChatGPT in various tasks will be limited by the data it has been trained on up to now, and the quality of the output will depend on the input provided. Additionally, it is important to note that ChatGPT, like any language model, is not perfect and may produce errors in its outputs. It’s good to be cautious and verify the information generated by the model before using it in any official task or for any serious purposes. That’s why while creating a copywriting material users should better ‘ask for more’, and provide accurate and detailed prompts as possible.
Then for our article we specifically asked for the prompt “How can you, ChatGPT, help an email marketer to create sales emails?” Below are the answers:
As a language model, ChatGPT can assist an email marketer in various ways to create sales newsletters:
- Copywriting: ChatGPT can help generate compelling subject lines, headlines, and body copy for the newsletter that will grab the attention of the readers and encourage them to take action.
- Personalization: ChatGPT can assist in creating personalized messages for different segments of the email list, which can increase the chances of engagement and conversion.
- Product Descriptions: ChatGPT can help in writing unique and compelling product descriptions that will help to increase the chances of selling the products.
- Email content strategy: ChatGPT can help in creating a strategy for the overall content of the newsletter, including deciding on the types of content, such as promotions, industry news, and customer testimonials, that will be most effective in driving sales.
- A/B testing: ChatGPT can assist in creating different versions of the newsletter to test different elements, such as subject lines, headlines, and calls to action, to determine which version performs the best.
- Reporting and analysis: ChatGPT can assist in analyzing the performance of the newsletter, such as open and click-through rates, and use this information to improve future newsletters and increase sales.
The chatbot also informs us that human touch will be needed as well : “Please note that as a language model, ChatGPT can assist you with creating the copy and content of the newsletter, but you need to use an email marketing software to design, test, and deploy the newsletter.”
Strategic Points for a Sales Emails
Rather than telling Chatbot to write an example for an email body part, we preferred to tackle the issue from the very beginning and make it write a sales email campaign strategy from scratch.
So, we asked the prompt “What are the essential points to create a sales newsletter email?” Below answer is informative and maybe found at most of the email marketing articles:
Well, we were searching for more detailed replies so asked it again to “create strategies for sales newsletter emails that actually work?” The list of answers seems to be similar to the above one to some extent:
Please note that, the final advice sentences always serve as a precaution method for the users. After these kinds of similar answers, we changed the prompt strategy into some more detailed pack of questions.
We identified the sales email ideas specifically for a special day offer, indeed for Valentine’s Day with a prompt line “I need sales newsletter ideas for special day offerings. For instance, Valentine’s Day? Could you help with that?” As far as you define the expectations the chatbot creates better solutions such as :
Now we got some points!
You may choose the best appropriate strategy from the ideas and can keep on working with ChatGPT on it through an ongoing conversation. We chose “Couples’ Discounts” spontaneously to work on as an example. We identified the industry for the campaign and provided core material to the bot to create a sales newsletter email body part. Here how it goes :
Choose One to Continue the Conversion (or Regenerate!)
“Thank you, let’s keep working then. Couples’ Discounts is a good strategy to use. Let’s write a body part of a sales newsletter for a clothing company. There are some special collections that will be released in February (for Valentine’s Day in fact) You can assume these will be matching couple gifts . And there’ll be a discount offer such as “Buy one, get one free” . Could you write an engaging email body to send to the customers? Please include a CTA.”
And below comes the answer of ChatGPT:
Did you like the offered solution? You can use it within Mailsoftly to create a new email sales campaign for the upcoming Valentine’s Day! However, we thought that this message seemed to be a little bit dull & long,so we asked ChatGPT to shorten it with a creative slogan to use in our sales email campaign. Here it comes the answer:
Eureka! Do you notice that the chatbot also provides a sensible ground for its reply and additional tips to use.
Subject Lines of ChatGPT Sales Emails
“Twinning in love” actually seems to be a good choice for such a campaign. So to keep on working on other aspects we asked for the subject lines of this sales newsletter and kindly added to make it personalized with the prompt: “Please make it in a personalized manner with at least five alternatives?”
Do you wish to use these subject lines within your own campaign? Now sign up for Mailsoftly to do it and more!
So we’re satisfied with appropriate answers to some extent and moved the project to the next step, with the aim of asking ideas for the non-openers actually. Here’s the detailed prompt line:
“Thanks! Then what about writing a reminder email for non openers? We need to catch the attention of these non openers actually. Could you please write 3 different examples for timing of discount offering. Such as 1 week left, 3 days left, last day for the offer?” Below examples are satisfying enough for an email marketer to work on them:
Do you need an email marketing software to send out these within an email strategy? Sign up now to Mailsoftly to send personalized email campaigns, cold emails, reminders, sales followup emails and many more!
After these answers, we searched for the design ideas wondering what ChatGPT may provide to us. Here comes the prompt:
“Yes, these are great. After all, we’ll also need design tips as well. What do you recommend as email template design for the sales newsletter of the “Twinning in love” concept?”
and here comes the guiding reply:
After all, we should admit that the design tips are not so creative, all of them are sorted items and can be used for other campaigns just changing the “Twinning in love” line. Here the necessity for the human touch and creativity comes to the picture. For the designing process we’re forcing the limits of ChatGPT with the prompt : “Could you find actual examples online? Can you provide links for such a sales email template design?” and the reply comes quickly:
“I’m sorry, as a language model, I don’t have the capability to browse the internet, so I cannot provide you with links to specific email templates. However, you can find examples of email templates by searching for “Valentine’s Day email templates” or “couple’s collection email templates” on popular email marketing platforms. You can also find examples of email templates by searching for “email template inspiration” on Google…”
Hence, we arrived at the shores of creativity with ChatGPT, for now! However, do not jump to the conclusion. Let’s continue with copywriting examples then.
Product Descriptions via ChatGPT
After the failure or incapability of actual design examples we decided to continue to test the AI copywriting process for some more. Here comes the prompt:
“Okay then, thank you for the info. I want to try another idea; let’s write 3 product descriptions for these couple matching clothes with catchy slogans, Can you?”
And the ChatGPT answers as:
Sure, here are three product descriptions for couple matching clothes with catchy slogans:
- “Twinning in Love” Couple Hoodies: “Stay warm and stylish with your significant other in these matching “Twinning in Love” hoodies. Made with soft and comfortable fabric, these hoodies are perfect for a cozy night in or a casual day out. Get yours now and show off your love to the world!”
- “Soulmates” Couple T-Shirts: “Declare your love with these matching “Soulmates” t-shirts. Made with high-quality cotton, these t-shirts are comfortable and durable. Perfect for a casual day out or a romantic dinner. Get yours now and show off your love in style!”
- “Together Forever” Couple Sweatshirts: “Stay warm and stylish with your significant other in these matching “Together Forever” sweatshirts. Made with soft and comfortable fabric, these sweatshirts are perfect for a cozy night in or a casual day out. Get yours now and show off your love to the world!”
Creativity or brainstorming for the copywriting process is still valid! Let’s keep the conversation and ask another question regarding the strategy itself.
Strategic Advices for Engagement & Customer Segmentation
Our prompt: “Thank You. Here is one more question: On what day do you recommend sending the above sales emails to the customer list? When is the highest engagement time for such an email?”
The answer is pretty informative in fact:
“The best day to send a sales email can vary depending on your industry and target audience. However, in general, it’s best to send sales newsletters during the middle of the week, such as on Tuesdays, Wednesdays, or Thursdays. These days typically have higher open and click-through rates than Mondays or Fridays.
For Valentine’s Day related sales emails, you could plan to send it a couple of days before Valentine’s Day. This will give your customers enough time to think and make their purchase, also it will create a sense of urgency. Also, you could also consider sending a reminder email on the day before Valentine’s Day to catch the last-minute shoppers.
It’s also worth noting that the best time of day to send a sales newsletter email can also vary depending on your audience. For example, if your audience is primarily working professionals, it’s best to send the newsletter during business hours. If your audience is primarily stay-at-home parents, it’s best to send the newsletter during the afternoon or early evening when they are more likely to be checking their email.
In order to find the best time to send your newsletter, you can try sending it at different times and days of the week and track the open and click-through rates. This will give you a better understanding of when your audience is most engaged and help you to optimize your email marketing strategy.”
As you can see here, ChatGPT provides an answer and actually leaves the ball on the user’s lap. From a perspective, a chatbot tells us that : “I can provide some data, but it’s like you’re the one to go and test it in the field to see the results.”
So as a final step we asked help for another criteria, contact list segmentation. Here is the prompt line: “Do you think contact list segmentation will help for such a strategy?”
ChatGPT thinks and advices in such a way that:
“Yes, contact list segmentation can definitely help with a strategy for sending sales emails. By segmenting your email list, you can tailor your messaging and send emails at the best time for each segment of your audience. For example, you could segment your email list by demographic, past purchase history, or engagement levels, and then send emails at different times and days of the week based on the segment.
Segmenting your email list can also help you to personalize your messages and make them more relevant to each segment of your audience. For example, you could send a Valentine’s Day-themed email to a segment of your email list that has previously purchased Valentine’s Day-related items, and send a different message to a segment that has not.
Additionally, you could segment your audience according to their time zone and send the newsletter at different times in order to reach them when they are most likely to be checking their emails.
Segmenting your email list can also help you to increase the relevance of your messages and improve the overall effectiveness of your email marketing campaigns. It will increase the chances of your emails being opened, read, and acted upon.”
WrapUp ChatGPT Sales Emails
That’s all for now! Actually, we learned a lot about the strategic points of a sales email campaign themed on Valentines’ Day and recieved copywriting ideas and examples as well. We even have a shortlist for ChatGPT sales emails ;
- Identify strategic points for a sales emails
- Create different email marketing strategies.
- Copywrite Email body
- Multiple subject lines
- Create product descriptions
- Ideas for design tips
- Craft follow-up email
- Give advices for customer segmentation & timing of emails
However as you see almost all of the answers require a human mind, sense and work to be improved as a working campaign process. Therefore, take the advantage of serial copywriting and idea pool, however do not lean on ChatGPT to create a whole email marketing campaign totally in your shoes; at least not for now!
Do you wonder how to use ChatGPT for cold emails? Check out our blog post for more details. Give a try to ChatGPT for your own projects and Sign up Mailsoftly now to send these email campaigns to the targeted audience with bulk actions, A/B testing and more!