Business & Startups

How to Choose the Best Domain Name For Your Website – Startup Opinions

Picking the right domain name is one of the first steps to setting your site for success. The domain name is your online address, so it should be unique and memorable. The name should also give the new visitors an idea of what the site is all about.

You can buy a domain name from a domain name registrar available online.

Here are simple steps for selecting the perfect name:

Choose Keyword(s) That Represent Your Brand

Keywords aren’t only for content creation. Search engines use your domain name to determine your website’s content and ranking in their results.

When choosing a domain name, use keywords relevant to your website. Try Google Keyword Planner or if you need help to think of good ideas.

Perform a quick search to ensure the domain name is not already used.

Use the Right Domain Name Extensions

When it comes to domain name extensions, one thing is certain: “.com” is still the gold standard. is available, use it. If the domain is already taken, .org,.net, or. Co are still good options.

Keep it Short and Simple

Your domain name should be brief and easy to remember. You want the visitor to be able to type easily. It’s also much easier to stand out when there’s less to read. Aim for 6-14 characters.

Think Long Term

Selecting a domain name relevant to your industry lets users know what your website is about. But you do not want to limit your long-term possibilities too much. Changing the domain in the future may cost you money, brand recognition, and SEO rankings.

Avoid Hyphens, Numbers and Doubled Letters

Hyphens and numbers are tough to pronounce and type. This could lead to a poor first impression and user experience. It’s also a good idea to avoid double letters, as this can increase the risk of visitors mistyping the address, resulting in traffic loss.

Register Your Newly Found Domain

After choosing the best domain name, the only thing left to do is register. Some web hosts give you a free domain name when you sign up for their hosting packages. You may have to pay to renew at the end of the first year, but it’s usually relatively inexpensive.

Bottom Line

Your website’s URL can help you make a good first impression. Keep these helpful hints in mind as you search for the perfect domain name.

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