Affiliate Marketing

Lawyer Lead Generation Affiliate Marketing 101

Obtaining high lead generation for marketing law firms can be challenging as your target audience are intercepted both through word-of-mouth or through digital marketing such as SEO and email marketing. The great news perhaps is that more of these law firms are investing in their marketing efforts and have been growing steadily since 2014.

One of the marketing strategies that these law firms can try is affiliate marketing—one that has been in existence since the world wide web came into existence. Back then, it was a whole new concept for everyone as it allowed you to be able to sell to anyone no matter where they are in the country.

That’s why if you’re in charge of a law firm, here are some things that you need to know about affiliate marketing:

What is Affiliate Marketing?

Affiliate Marketing can be defined in many ways such as a passive form of income, but perhaps the simplest way to define the term is that it’s the process of an affiliate to earn an income by the commission through the sales of the products or services that have been promoted. In a simple equation, that is:

Promote a product/service + generate sales = earn income by commission

 This process obviously involves the participation of multiple parties to achieve the ideal goal, while both the affiliate and the creator will profit from the revenue. This is also perhaps one of the easiest ways for you to acquire lead generation of clients for your law firm. You only have to rely on the affiliate to exert their own marketing strategies for the agreed project.

Where is it most common?

Some businesses usually tap onto influencers and famous bloggers to do affiliate marketing for their websites.  They do this through outbound linking and pay the affiliate marketer through click rates and conversion rates as they’ll be able to trace the source of such sales and leads.

How you can apply this to your law firm

Your law firm’s website should be working with maximum efficiency for lead generation, and this can be possible through using affiliate marketing as a means for you to acquire more clients.

Here are ways on how you can use affiliate marketing for your law services:

  • Use pay-per-click advertising

As mentioned above, this is one of the most common strategies for affiliate marketers and its creators alike. This simple method is leverage for you to drive substantial traffic towards your landing page and this is an opportunity for you to introduce your potential clients to your services and your previous works.

  • Email marketing

Email marketing is one of the most effective digital marketing strategies that has been used for decades now. By connecting with your audience personally through an email, you’re able to hard sell your services and add call-to-action to help you accomplish the goal. The effectiveness of an email marketing campaign can be proven through this finding that shows 72% of adults prefer if companies will communicate with them via email.

There are many other marketing strategies that you can try to acquire a higher lead generation, and perhaps you have to try multiple approaches and study the research findings to find out what works best for you. For more information, visit to learn on how you can improve your lead generation.

Roger QuireRoger Quire tries to keep his work entertaining and informative at the same time, which is a challenge he’s always up for as a writer.

As a contributor to, Roger tries to make sure he always adds creative and unique takes on the subject matters he writes about. When he has free time, he likes to sketch his surroundings.

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