Local SEO

Local SEO and Marketing Q&A Session February 3, 2023

Each week, Greg and Ben answer your questions on digital marketing for local businesses … local search engine optimization (SEO), Google Business Profile, social media, email marketing, websites, online advertising and more.

This Week’s Updates and Questions

  • Any vehicle with a VIN is now eligible to display in GBP in the US.
  • Google Posts insights are officially deprecated. 
  • You can now post videos on Google Reviews.
  • Personal injury spam networks are back.
  • Google announces AI chat based search.
  • Should I use GMB or GBP in the url when implementing UTM tracking?
  • If I want to add new services to my business, should I add the categories to the existing one, or should I create a new business?
  • What should I do if the Q&A shows the answers are from a manager account instead of the primary business owner?
  • How do I verify listings on Apple Business Connect?
  • What should I do if the threads on the forum are locked?
  • How do I go about ranking when a competitor has the knowledge panel?
  • How is a business removing legitimate negative reviews?
  • How do I claim my profile if my Gmail has been shut down?
  • Will changing my name and domain affect my search results?
  • Are the new Google Analytics good?
  • How do I report spam reviews and spam locations?
  • How can I get access to chat support for GBP?
  • What should I do if Google says my profile information is incomplete, but there is nothing to update?
  • Where can I find the option to set the preferred provider for online ordering at a restaurant? 
  • What are some good resources for creating a Apple Business Connect account as a third-party?
  • Is it possible to change the ‘popular times’ and ‘wait times’ for a restaurant on GBP?
  • If I have multiple services in the same category labeled as separate businesses, should I consolidate or keep them separate?
  • Does Google take reviews down after ten years?
  • How do I get a duplicate listing removed?
  • If a business has two listings, one with the business name, and one with the business and doctor’s name, is this within the guidelines?

Links from This Week’s Session

Ben Fisher is the co-founder Steady Demand and has been helping businesses grow their online presence since 1994. Ben is a Google My Business Platinum Product Expert, a contributor to the annual Moz Local Search Ranking Factors Study, and a regular contributor to BrightLocal. Ben is also the co-host of the new Local Marketing Institute podcast.

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