As the country continues to come out of lockdown and we slowly return to normality, we thought we’d take a look back at the brands who got lockdown right.
Nike.
It seems like copy is taking a back seat at the moment certainly with
the exclusion of copy from the prestigious D&AD awards. But when you get it
right – it can be extremely powerful…
New York Times.
When the world is isolated we need to correct information. Here the New
York Times assures us that the ‘truth is essential’.
YouTube
YouTube asks us to #stayhome #withme. And who can honestly say they
haven’t consumed all kinds of how-to videos on YouTube since lockdown?
Honda
For a company that believes in the power of dreams – this is bang on –
and charming…
Heinz
Taking advantage of people having time on their hands and that they were
searching for puzzles on google – Heinz came up with this gem. A 570 piece
jigsaw containing solely red pieces. They only produced 57 of these (see what
they did there) but this went viral globally.
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