‘Tis the season to prepare for major holiday email campaigns. With fall already here and Black Friday, Cyber Monday and Christmas on the horizon, businesses from various industries are preparing themselves for the highest sales season, and you cannot miss the power of emails in your holiday marketing strategy.
We cannot emphasize enough that among all the marketing channels, email produces the highest ROI, as it generates an average of $36 for every $1 spent. The potential is gigantic, but creating an email campaign requires preparation and meticulous planning.
That is why we’ve prepared for you a practical guide on how to create successful holiday email campaigns with some useful tips and tricks and the ultimate campaign checklist!
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Ula Chwesiuk
Ula is a content creator at Elastic Email. She is passionate about marketing, creative writing and language learning. Outside of work, Ula likes to travel, try new recipes and go to concerts.
