In our recent post about OpenAI’s ChatGPT, we unpacked what the tool is and how it works, and why we don’t see its popularity as […]
In today’s digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs) have become a popular tool […]
Facebook ads are great. Until you see the price tag at the end of the month. That’s when… The post Facebook ads horror stories 😱– […]
In late April Google will start offering (forcing) a new tool letting artificial intelligence generate ads in your AdWords account. The really fun part; once […]
30-second summary: TikTok is the new channel that can help brands to diversify their advertisement campaigns and reach new audience It is important to learn […]
After over two decades since its release, Google ads are still standing strong among newer advertising platforms. It generated a whopping 283 billion of ad […]
Ecommerce marketers often focus on direct-response advertising. It’s easy to measure, after all, and can result in immediate sales. This seemingly pragmatic approach to ads […]
Let’s say your apparel company is running advertisements for your new waxed trucker jacket. Simultaneously, you’re managing live campaigns for the launch of other products. […]
This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also […]
Automation in Google Ads has its pros and cons, depending on what feature you’re dealing with and which PPC practitioner you’re talking to. Empiric Marketing […]
