ChatGPT for PPC Marketing: How to Use AI for Better Ads and Improved Efficiency
In our recent post about OpenAI’s ChatGPT, we unpacked what the tool is and how it works, and why we don’t see its popularity as […]
In our recent post about OpenAI’s ChatGPT, we unpacked what the tool is and how it works, and why we don’t see its popularity as […]
In today’s digital age, businesses are always looking for new ways to reach their target audience. Dynamic search ads (DSAs) have become a popular tool […]
Facebook ads are great. Until you see the price tag at the end of the month. That’s when… The post Facebook ads horror stories 😱– […]
In late April Google will start offering (forcing) a new tool letting artificial intelligence generate ads in your AdWords account. The really fun part; once […]
30-second summary: TikTok is the new channel that can help brands to diversify their advertisement campaigns and reach new audience It is important to learn […]
After over two decades since its release, Google ads are still standing strong among newer advertising platforms. It generated a whopping 283 billion of ad […]
Ecommerce marketers often focus on direct-response advertising. It’s easy to measure, after all, and can result in immediate sales. This seemingly pragmatic approach to ads […]
Let’s say your apparel company is running advertisements for your new waxed trucker jacket. Simultaneously, you’re managing live campaigns for the launch of other products. […]
This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also […]
Automation in Google Ads has its pros and cons, depending on what feature you’re dealing with and which PPC practitioner you’re talking to. Empiric Marketing […]