For the past few months, ChatGPT has been a hot topic everywhere. But what exactly is ChatGPT? ChatGPT is an AI (Artificial Intelligence) tool that can […]
What Is Quality Content? Quality content is content that is relevant, engaging, and useful to your audience. It helps you attract users, convert them into […]
For much of my soon-to-be decade at IMPACT, I held the herculean responsibility of getting everyone in our organization to contribute content to our marketing […]
It’s a great time to be a B2B content marketer. The appetite for content marketing within B2B audiences is high, and content marketers say it […]
Business-to-business (B2B) content marketing might sound like a buzzword or trend, but we encourage you to look past the mouthful of words and explore what […]
As a content marketer, it’s your responsibility to share the knowledge, insights, opinions, and expertise of your company with your audience — typically through blog […]
Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to […]
Twitter and Sephora recently announced new educational content programs on video marketing and TikTok content, respectively. By schooling brands and creators on ways to capture […]
For affiliate marketers, publishing quality content on a consistent basis is a must. However, the more you do it, the harder it is to come […]
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