The Difference Between Zero-Party, First-Party & Third-Party Data
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a […]
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a […]
Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to […]
“Retail media” refers to advertising on retailers’ websites, apps, and physical stores. The ad units include display ads, videos, sponsored product listings, email, and more. […]
Google’s Lizzi Sassman answered a question in a Google SEO Office hours session about whether it’s okay to combine different structured data types. The answer […]
Creative Services Professionals Are Most Concerned About AI23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top […]
Modern technology has paved the way for modern business, displacing traditional management practices completely. Companies that do not adapt to modern conditions are unprofitable as […]
If “data is the new oil” and “the customer is king”, you need a waythe king happy. And you can do exactly that with Salesforce […]
Posted by Tom Heien on Mar 13, 2023 Quick Information Name of Startup: Choicer Year Founded: 2021 Website: Choicer.org Type of company: Mobile , […]
Management by Walking Around (MBWA) is a style of business management made popular in the 1970’s. MBWA involves leaders wandering around in an […]
Date: Mar 23, 2023 1:00 EDT (10:00PDT) Speakers:Scott Brinker, VP Platform Ecosystem, HubSpotJuan Mendoza CEO, The Martech Weekly Looking to create powerful marketing campaigns and […]