Branding

Ticket to ride: Redesigning the passport

There are 13 quotes in the U.S. passport. Only one is by a woman: the Black activist, author, and educator Anna Julia Cooper. Her quote reads, “The cause of freedom is not the cause of a race or a sect, a party or a class—it is the cause of humankind, the very birthright of humanity.” Despite including both Anna Julia Cooper and this diversity-celebrating quote, the U.S. passport does not reflect the country’s breadth of diversity.

In honor of Anna Julia Cooper’s birthday on August 10th, we asked our global design team to reimagine the passport, creating one spread that either celebrated a voice related to a culture of their choosing or celebrated the diversity of the world.

The designs are spectacularly dynamic and diverse. They reflect our status as a global firm and illustrate our core value of inclusive. Thank you to the many visual thinkers who participated in this campaign. Your work is important and impactful.

 

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