If you’ve been relying on trade shows to generate new leads and customers, you may have noticed that they’re not quite as effective as they used to be.
There are many reasons for this. COVID-19 had a big impact on travel budgets and people’s willingness to gather in large groups. At the same time, it’s easier than ever for consumers to research products and find suppliers online without attending a trade show.
If you’re not getting the results you want from trade shows, it may be time to consider other options. Here are some ways you can grow using digital marketing.
Start With a Well-Designed Website
Anyone in the digital marketing world will tell you that your website is your most important asset. Think of it as your online tradeshow booth – it’s the first stop for interested leads, and it needs to make a good impression.
Your website should be well-designed, user-friendly, and informative. It should be engaging so that visitors will want to stay awhile and learn more about your company. And it should be easy to navigate so that users can find the information they’re looking for with ease.
Wish you could talk to people in real-time like you can at a show? Just put a chat window on your website. When someone enquires, you can have a real-time conversation with them through your website.
Expand Your Online Presence With a Google Business Profile
One of the best ways to ensure that your business is seen by potential customers is to create an optimized Google Business Profile.
Google Profiles show up right away in search results, offering potential customers a wealth of information about your business, including operating hours, contact information, and reviews. A Google Business Profile also helps you show up in Google’s Local Pack, which includes a map of nearby businesses that match the search term — and that helps you attract local customers, which is vital for your business.
It’s important to take the time to fill out your Google Profile completely and to use keywords that accurately describe your business. Including images and video is also a great way to engage potential customers and give them a sense of what your business is all about. With an optimized Google Business Profile, you can be confident that your business will be seen by the people who are most likely to become customers.
Sound like a lot of work? It can be! That’s when having a marketing partner like Local SEO Search can be helpful. Our Google Business Profile services can help you attract the right leads without lifting a finger.
Build a Social Media Presence
At a trade show, businesses have the opportunity to connect with potential customers from all over the world. Online, social media gives you the same opportunity.
A strong social media presence can provide the same benefits as a trade show booth, but at a fraction of the cost. In addition, social media allows businesses to reach a much wider audience than trade shows. You can reach people who might never attend even an industry-leading trade show.
Through social media, businesses can connect with potential customers, build relationships, and ultimately drive sales. As a result, investing in a strong social media presence is a smart way to stay in the middle of the action and connect with potential customers.
Today, 4.7 billion people use social media, so you can’t afford to miss this opportunity. Here are some tips you can use to build your social media presence:
Know your audience. Who are you trying to reach with your social media campaigns? What platforms do they spend time on? What kind of content will they be interested in? Take the time to understand your target audience before you start creating anything.
Define your goals. What do you want to achieve with your social media presence? Are you looking to increase brand awareness, drive traffic to your website, or generate leads? Once you know what you want to accomplish, you can develop content and campaigns that are aligned with your goals.
Create quality content. Once you know who you’re trying to reach and what type of content they’re interested in, it’s time to start creating high-quality pieces that will grab their attention. Whether it’s blog posts, infographics, videos, or photos, make sure that everything you post is well-thought-out and engaging.
Be consistent. One of the most important aspects of social media is consistency. If you want to build a following and keep people engaged, you need to be posting regularly. That doesn’t mean that you need to be blasting out content every hour of every day—but you should aim to post something new at least a few times a week.
If that seems overwhelming, don’t worry — Local SEO Search offers social media services that include keeping your accounts up-to-date with content that interests your target audience.
It’s Time to Grow in New Ways
It’s a shame that trade show growth is slowing down, but there are still plenty of ways to market your small business. Digital marketing can give you access to even more people at a much lower cost.
Ready to get started? Our team of experts is ready and waiting to help you create a digital marketing plan that will help you reach the goals you deserve. Contact us today to get started on growing your business!