The Asian Pacific Branding Network (APBN) is a consortium of 16 leading branding agencies from 11 Asian countries. The network is an association of leading branding companies from South Korea, Japan, Taiwan, China, India, Hong Kong, Singapore, Malaysia, Indonesia, Thailand & Australia. The consortium was established to understand and expand Asia in terms of branding.
The hosting company Metabranding representative presented the case study of the Korean Premium Code – how premium brands are made in Korea. Representing Japan, Ayaka Suda from Hakuhudo Consulting talked about the recent branding trends in the healthcare industry from Japan. Zhitao Peter from Osens Shanghai talked about Chinese Cashless Society. About brand impact and social purpose, Joning Lee from Redpeak Taiwan presented her study. A representative from LG Korea presented about Hyper-premium branding with LG’s global product case study.
The Asia Pacific Branding Conference offered an opportunity for the branding agencies across Asia to come together and share their insights. This year’s conference helped agencies to discover the different branding trends around Asia and learn from them. The network is planning to conduct more conferences and workshops in the coming years in Taiwan, Japan, Singapore and Dubai.