eCommerce Marketing

We have some big news! – LogicSpot Blog


20th September 2021, London, UK

Perfect pairing: E-commerce agency LogicSpot acquires design specialist Diligent Commerce to pack a punch for future online retail

  • Acquisition merges two leading industry talents, LogicSpot and Diligent Commerce
  • £5 million combined value unlocks rapid growth potential for e-commerce market
  • Development is in response to market demand and client requirements
  • New vision to be launched in early 2022

London-based, E-commerce agency, LogicSpot has completed a deal to acquire award-winning design and brand agency Diligent Commerce. Both established firms traded well throughout the Covid year and are long-term e-commerce collaborators, already providing scalable innovative solutions to well renowned, luxury fashion, lifestyle and high street brands.  The transaction creates a combined £5 million worth with an expected 20% growth rate year-on-year. The current 12 month period is predicted to yield a 30%+ growth rate due to pandemic bounce-back for client demand as well as soaring online consumer purchasing.

Online shopping is one of the most popular internet activities worldwide and, according to Stephanie Chevalier on Statisica, this market is predicted to grow to $5.4 trillion globally in 2022. In a market so competitive, it is essential that brands, whether bricks, clicks or omnichannel, streamline customer journeys but also work harder to differentiate themselves online.  This deal is central to this. 

The union brings together one of the UKs strongest e-commerce design agencies with one of its leading Magento and Shopify strategy and development companies. With 30 years of experience between them, this combo catapults LogicSpot into the e-commerce premier league and is ideally poised to drive the market forward.

Commenting on this development, James White, Head of E-commerce for Tom Dixon, said:

“LogicSpot have always been strong in technical build and performance; now they have an excellent brand and design team. Exceptional experiences that bring brands to life online supported by slick, robust technology is where the market is heading which means this is the ideal tie-up.”

The acquisition will result in a new vision to be launched in the New Year as the businesses meet expected market demand for the online luxury goods retail sector in 2022 and beyond. Work has also started on a White Paper outlining the future of e-commerce, online behaviour and brand experience, and conversion.

Talking about the deal, LogicSpot Founder and Co-Director, Mark Haller said:

Marrying the Diligent and LogicSpot teams makes us a world class player and allows us to answer all client needs under one roof. In short, strategy, brand, technology and growth.”

Haller continued:

We see significant growth in superior brand experiences on headless solutions. Diligent is fantastic at design and UX so this tie-up makes us an extremely potent proposition in a growing sector of the market. Between us we have tons of experience of both Magento and Shopify projects, so I firmly believe we now have a very compelling, next generation e-commerce offering that sets us apart from others.”

From Diligents perspective of brand experience, Managing Director, Simon Bell commented:

This is an ideal pairing. Diligent is renowned for excellent design with a unique proposition of bringing brands to life online, reflecting my 20 years as a client and a marketing pro. LogicSpot is a long-standing technology expert producing outstanding solutions and high-performing transactional e-commerce sites. Now clients can get the best of both. And weve worked well together on several projects recently, so I know that culturally it’s a great fit.”

The acquisition takes the combined team to more than 40 people based in LogicSpots Richmond offices. The two agencies have complementary clients and a strong roster of lifestyle brands. LogicSpots clients include The Conran Shop, Boodles, Tom Dixon, with Diligent adding the likes of Johnstons of Elgin, iCandy, LSA International and others.


For all press enquiries and to arrange an interview, please contact:

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About LogicSpot

At LogicSpot, we have been helping clients unlock their ecommerce potential for more than 25 years. Over time, we have gathered a superb team of experts, from strategists to designers, developers and web analysts, to create and build website solutions that just work for our clients.

Contact: Mark Haller Email: 

About Diligent Commerce

Since 2011, Diligent has been designing and building premium e-commerce websites for premium brands. With its Emotional Commerceproposition, the agencys mission is to put the Einto e-commerce; creating engaging emotive digital experiences that boost product desirability, inspires loyalty and generates sales. Because if your audience feels more, theyll buy more!

Contact: Simon Bell Email:

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