Sales & Marketing

Why Tracking Your Social Media Analytics is Essential

Are you tracking your social media analytics? Social media is becoming more powerful with each passing day. There are no two ways about it. To put it in perspective, there are as many as 4.8 billion social media users today according to Oberlo. That is just over 50% of the entire world population.

Although social media usage is slowing down it’s not going away. Time spent on social media dropped by a minute this year and is forecasted to drop more in 2023.

tracking your social media analytics
Learn how to track your social media analytics to see what is working or not working.

Tracking Your Social Media Analytics for Your Business Growth is Essential

While social media plays an important role for every user individually as they get to connect to their friends and family. They also get their news from various social media platforms. Hence, it has become especially important for businesses.

In fact, the majority of retail brands use at least 3 social media channels today. Therefore, tracking your social media analytics is so important today.

If you want to grow your business and get an edge over your competition, then it’s essential for you to not only improve your social media presence but also track your social media analytics.

The following are some of the reasons why you need to track your social media:

To Find What’s Working and What Not On Social Media

When you are no social media, you are not competing with a few businesses, you are competing with hundreds of them, each trying its best to grow its market share.

Since time is of the essence, you must learn which of your social media activities are getting good results. And, of course, which ones are not so much. Next, you must learn this fast. This is best done with the help of a top-notch and enterprise-level social media analytics tool.

A tool that can give you a snapshot of your social media campaigns. But, it should also give detailed insights so you can select the best course of action going forward. You have to look back at the results before you go forward.

Brand Engagement

Do you know that 71% of your customers who have a positive service experience via social media are likely to recommend your brand to others? Moreover, 1 in 3 of your customers prefer contacting you on social media over the phone.

With analytics, you can work on your brand engagement on social media channels. Thus making your business more accessible to your customers. You also learn about the content they like and then you can try to capitalize on that type of content.

brand engagements
You can track brand engagement with social media analytics.

Finding Your Audience by Tracking Your Social Media Analytics

Social media is a massive ocean of users from various countries, ages, races, financial backgrounds, etc. However, any good marketer worth their salt can tell you that you can’t market your product/service to the entire market. Therefore, you must follow relevant social media accounts to have them notice you and follow back.

Instead, you need to find your audience, i.e. a particular age group, sex (if the product/service is gender-specific), select countries, etc. This is the segment of the social media users that will care for your product/service. Hence, this is the group you need to shape your marketing strategy around.

Once again, you can use social media analytics to succeed in this endeavor much faster and with ease. This is because, a good social media analytics tool can tell what kind of users are responding to your Facebook Posts, Twitter Tweets, Instagram posts, Rumble videos, etc., and help you avoid some of the biggest Facebook marketing mistakes, etc. too.

Sentiment Analysis

Social media is also a great platform to learn how your customers feel about your brand. So, with an analytics tool, you can learn whether their overall sentiment is “positive”, “happy”, “grateful”, “proud” “negative”, “angry”, etc.

sentiment scores
You can track your social media sentiment scores to analyze your results.

These tools are smarter than you think and can be of great help. So, once you have the information, you can easily work on your brand image. Finally, you can make improvements as required.

Use Google Analytics to Track Social Media

You can track where your visitors are coming from. You can see which of the social networks are driving traffic to your website.

However, if you use alternative social media, you will need special UTM tracking codes to learn which ones drive traffic to your website or blog.

I use the GA campaign URL builder to find mine. Each time I share on alternative social media, I use the UTM tracking in the share so I can track. Gab was my #10 source of referral traffic.

alternative social media
You can see Gab in GA with the UTM codes, prior to using codes you could not find them in the results.

Your Turn on Tracking Your Social Media Analytics

In conclusion, there is no reason for you not to try and benefit from tracking your social media analytics. It’s one of the least expensive ways to promote your business online although it may be a time suck for you.

Having the right tools to manage your social media is key to making it work better for your business in both time and money.

How are you tracking your social media analytics today? I’d love to know more in the comments below.

save time on social media
The best social media management tool that saves you time.

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