
New energy gum brand now available at Chemist Warehouse.
Keen followers of Truly Deeply may have noticed us talking about a new energy gum brand we created for three Melbourne mates, during the lockdown years.
Truly Deeply worked closely with the founders of Zuum to create the brand name, strategic proposition, identity, and pack design for this exciting new product.

Now, Zuum is finally available across the country at all Chemist Warehouse stores.
Zuum is set to take on energy drinks and traditional coffee with a promise to ‘do energy better’.

Sugar-free gum with caffeine, guarana, and B vitamins, Zuum helps boost energy, reduce fatigue, and support focus with no nasties or crashes.
Find out more about Zuum here.

